Grand Brand Activity-31.03.2017

A brand is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.Brands are used in business, marketing, and advertising.

A brand is any name, design, style, words or symbols used singularly or in combination that distinguish one product from another in the eyes of the customer

Branding is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. In a fleeting market where traditional linear models of business are being replaced by more radical interconnected models, brand equity is one marketing technique that remains firmly rooted in prosperity. To reach such an invaluable brand prestige requires a commitment to a particular way of doing business. A corporation who exhibits a strong brand culture is dedicated on producing intangible outputs such as customer satisfaction, reduced price sensitivity and customer loyalty.A brand is in essence a promise to its customers that they can expect long-term security, a competitive frame of reference and consistent delivery of functional as well as emotional benefits.When a customer is familiar with a brand or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity.

Many companies are beginning to understand that there is often little to differentiate between products in the 21st century. Branding remains the last bastion for differentiation.

The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand.

Trainees were made acquainted with various brands across the world and activity was given to showcase their favourite brand on a piece of paper.Students participated with great enthusiasm and zeal.
It was an individual activity.
Each students selected one company/brand of their choice.
On chart paper Logo,tagline,founder name,head office,year in which company was founded,products and short success story was shown.
The best was rewarded.
Pictures for reference.